We are committed to protecting your privacy and handling your personal data lawfully, fairly and transparently. This policy is written in plain English. If anything is unclear, please get in touch using the details at the bottom of this page.
1. Who we are
For the purposes of UK GDPR and the Data Protection Act 2018, the data controller is Element 10 Ltd, trading as Addictivity, a company registered in England and Wales (company number 495064), with its registered office at 86-90 Paul Street, London EC2A 4NE.
You can contact us about anything in this policy by emailing hello@addictivity.com or writing to us at the address above.
2. What personal data we collect
We may collect and process the following categories of personal data:
- Identity and contact data: name, job title, company, email address, phone number, postal address.
- Account and engagement data: messages you send us, forms you submit, calls you book, files you share with us.
- Marketing data: your preferences for receiving marketing from us and your communication preferences.
- Technical data: IP address, browser type and version, device information, time zone setting, operating system.
- Usage data: how you use our website, including pages visited, links clicked, and referring sources.
We do not knowingly collect special category data (such as health, political opinions, religious beliefs) and we do not collect data from anyone we know to be under 18.
3. How we collect your data
- Direct interactions: when you contact us, fill in a form on the site, book a call, sign up to our newsletter, download a resource, or use one of our free tools.
- Automated technologies: through cookies and similar technologies as described in section 8.
- Third-party sources: publicly available business information, LinkedIn, our marketing platforms, and analytics providers.
4. Why we use your data and our lawful basis
Under UK GDPR, we must have a lawful basis for each way we use your personal data. The bases we rely on are:
- Performance of a contract: to deliver services you have engaged us for and manage our relationship with you.
- Legitimate interests: to run, grow and improve our business, send relevant business-to-business marketing, prevent fraud, and keep our website secure. We balance these interests against your rights and freedoms.
- Consent: where required (for example for non-essential cookies, or where you have explicitly opted in to receive marketing).
- Legal obligation: to comply with tax, accounting and other legal requirements.
5. Who we share your data with
We do not sell or rent your personal data to anyone. We share it only with trusted service providers who help us run our business, and only for the purposes set out in this policy. These include:
- Customer relationship and email platforms (such as GoHighLevel).
- Cloud hosting and infrastructure providers.
- Analytics providers (such as Google Analytics).
- Payment processors for any paid services.
- Professional advisers (lawyers, accountants, auditors).
- Authorities, regulators or law enforcement where we are required to do so by law.
All processors are bound by written contracts that require them to handle your data securely and only on our instructions.
6. International transfers
Some of our service providers are based outside the UK. Whenever we transfer your data outside the UK, we make sure a similar degree of protection is in place by relying on UK adequacy regulations, International Data Transfer Agreements, or the UK Addendum to the EU Standard Contractual Clauses.
7. How long we keep your data
We only keep your personal data for as long as we need it for the purposes set out in this policy, or for as long as the law requires. Typical retention periods:
- Prospect and marketing records: up to 24 months after the last meaningful interaction.
- Client records: for the duration of our relationship and 7 years after the end of the engagement, to meet tax, accounting and contractual obligations.
- Website analytics: in line with the retention settings of the analytics provider, typically 14 months.
8. Cookies and similar technologies
Our website uses cookies and similar technologies. Some are strictly necessary to make the site work, others help us understand how visitors use the site so we can improve it, and others support our marketing.
When you first visit the site, you will be asked which non-essential cookies you are happy to accept. You can change your preferences at any time via your browser settings. Blocking some cookies may affect how the site works.
9. Your rights
Under UK GDPR you have the following rights, free of charge:
- Access: ask for a copy of the personal data we hold about you.
- Rectification: ask us to correct inaccurate or incomplete data.
- Erasure: ask us to delete your data, where there is no good reason for us to keep it.
- Restriction: ask us to pause our use of your data.
- Portability: ask us to transfer your data to you or another provider in a structured, machine-readable format.
- Objection: object to our processing where we are relying on legitimate interests, including direct marketing.
- Withdraw consent: where we are relying on consent, you can withdraw it at any time.
- Automated decision-making: we do not use automated decision-making that produces legal or similarly significant effects.
To exercise any of these rights, email hello@addictivity.com. We will respond within one month. We do not charge a fee unless your request is clearly unfounded or excessive.
10. How to make a complaint
We hope you will come to us first so we can try to put things right. You also have the right to complain to the Information Commissioner's Office (ICO), the UK regulator for data protection, at ico.org.uk or by calling 0303 123 1113.
11. Security
We have put in place appropriate technical and organisational measures to protect your personal data from accidental loss, misuse, unauthorised access, alteration and disclosure. We limit access to your data to employees, contractors and partners who have a business need to access it.
12. Links to other websites
Our website may contain links to other websites. We are not responsible for the privacy practices of those websites. When you leave our site we encourage you to read the privacy policy of the website you visit.
13. Changes to this policy
We may update this policy from time to time. The "Last updated" date at the top of the page tells you when we last changed it. If we make material changes we will let you know by email or a prominent notice on our website.
14. Contact us
Element 10 Ltd, registered in England and Wales (company number 495064), 86-90 Paul Street, London EC2A 4NE. hello@addictivity.com