About Us

About Addictivity

Solving the problem of digital marketing for recruitment agencies. Since 1998.

◆ Our promise

Recruitment websites that work.

What does that even mean?

At Addictivity, we're focused on creating a website that goes beyond traditional recruitment website metrics. Sure, we design sites that convert candidates, with simple to use job search and application features, integrated with your CRM or ATS. In fact, they're best-in-class.

But we also focus on elevating your website to become a lead generation platform. One that serves as the fulcrum of your digital marketing campaigns. A website that truly converts, generates enquiries and business development opportunities.

The Addictivity team
◆ Our story

Industry, er… veterans?

Skin in the game since 1998. We've been at this for a while.

Addictivity was first incorporated in 1998. We've been lucky enough to work with an incredible and eclectic range of brands along the way, ranging from Erick Morillo at Subliminal Records and MTV Europe, through to Kickers, Esporta and London South Bank University.

In our early days, we were fortunate to work with major corporates such as Motorola, Cisco Systems and BT Ignite, to name just a few.

More recently, we've pivoted the business to focus on working with recruitment organisations. Pure recruitment agencies, search and selection firms, training and events businesses, member organisations, and even recruitment vendors.

Our mission: to move the needle for your recruitment business with intelligent digital marketing that delivers results.

◆ Our values

Five things we won't compromise on

◆ Value 01

Help first

We may not always have the answer you're looking for, but we'll always help you find it. We help first and go beyond the brief to deliver genuine value. For our clients, our team members, and our partners.

◆ Our team

The people behind the work

Alexandra Massarelli

Alexandra Massarelli

Project Manager

Alexandra runs the show here at Addictivity, onboarding and managing our clients, through all projects and campaigns. Keeping everyone and everything on track. She's been bossing it here since she joined in 2022.

Maimuna Rahman

Maimuna Rahman

Senior Developer

'Muna' is a senior developer. She lives and breathes our values, especially 'be the pro, bring the energy' with her jest and energy on every project. A true gem, and a serious pro.

Abdalla Kamesh

Abdalla Kamesh

Technical Consultant

Pretty much everyone's favourite person around here. Abdalla has saved our bacon more times than we can count, and his knowledge and expertise around what we do is unmatched.

Pat Fox

Pat Fox

Technical Director

Pat's been with us for over a decade and runs the technical department. He's the best developer you've ever met. Period. His calm and measured approach keeps us on top of the technical revolution here at Addictivity.

Mark Anthony

Mark Anthony

UX/UI Designer

Mark sits on our design team as design lead, constantly pushing the needle with our creative approach to website and interface design. Check out our portfolio to see his latest work in action.

Alex Faiers

Alex Faiers

Founding Director

Running Addictivity since 1998, and still going. Alex sits in a few seats, staying on top of sales, marketing, and strategic partnerships. And still cutting his teeth on marketing strategy for our clients.

Choche Sanchez

Choche Sanchez

Marketing Executive

Choche has been with the agency for years and works tirelessly helping the team and clients reach their marketing goals. A marketing automation wizz.

Adhitya

Adhitya

Senior Designer

Working across the board on creatives for us and our clients, Adhitya has been with us since 2018 and is responsible for building our and our clients' creative brands online.

Lloyd Domingo

Lloyd Domingo

Senior Developer

Lloyd's been with the agency since 2023, and works with us as senior developer to create client websites that rock. A creative developer, an innovator, and lives our 'always evolving' value.

Jo Edge

Jo Edge

Social Consultant

Jo works with us and some of our clients on their social media strategy. Jo is a recruitment and social expert, and when not working on social media strategy can be seen on stages across the UK training on social media.

Rimsha Arshad

Rimsha Arshad

Digital Marketing Executive

Rimsha works with us on the digital marketing side, as a paid ads specialist and chat marketing consultant, helping us with our Candidate Attraction System.

◆ Join some of the UK's biggest recruitment brands who use Addictivity

RED
The Recruitment Network
Kernel
REC
Gattaca
Vincere
Concept
Cobalt
Streamline
Catalyst
Dartmouth
Pure
RED
The Recruitment Network
Kernel
REC
Gattaca
Vincere
Concept
Cobalt
Streamline
Catalyst
Dartmouth
Pure
◆ Getting started

Get your free
marketing strategy

Apply for a free strategy call packed with tailored advice on your website, positioning, and growth plan.

Free Marketing Strategy Call
Step 01

Quick Application

Tell us about your agency, your goals, and where you are with your marketing. It takes a couple of minutes and helps us prepare to give you real value on the call.

No commitment. Just the starting point for a useful conversation.

Step 02

Free Marketing Strategy Call

Get on a call with our team and receive tailored advice on your website, demand generation, positioning, and marketing goals. You'll walk away with clear, actionable next steps whether we work together or not.

A value-packed strategy session, not a sales pitch.

Step 03

Get Your Recruitment Marketing Roadmap

We deliver a custom marketing plan based on everything we learn about your agency. Clear priorities, quick wins, and a long-term growth strategy built specifically for your business.

A roadmap you can act on immediately.