Free Recruitment Marketing Roadmap
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Recruitment marketing that converts
Struggling to generate leads from your website?
26 years building marketing systems for recruitment, staffing, and talent agencies.
Partner with a team of proven recruitment marketing experts. Recruitment. Staffing. RecTech.
◆ Join some of the UK's biggest recruitment brands who use Addictivity
Turn your website into your best BD tool
- ◆Website not generating leads or applications?
- ◆No in-house marketing team to run campaigns?
- ◆Spending on job boards with diminishing returns?
Your recruitment website should be your hardest-working salesperson. We build sites that attract candidates, win clients, and set your agency apart from the competition.
Then we go further. Demand generation. Thought leadership. AI-driven BD. Everything your agency needs to get in front of the right people, first.
Get your free Recruitment Marketing Roadmap
Take the free assessment. Get a customised game plan to grow your agency.
We work with
recruitment agencies
just like yours...
We've spent 26 years helping recruitment and staffing agencies turn their websites into their most productive business development channel.
Recruitment marketing that works.
Free Marketing Strategy Call
→ High-performance websites that generate candidates and win clients
→ Demand generation and marketing systems that fill your pipeline
→ Thought leadership and content that positions you as the go-to agency
→ AI-powered BD tools and systems consultancy
→ Strategy, SEO, paid ads, and email that actually convert
Solving the problem of digital marketing for recruiters
→ View portfolioWebsite Design
Best-in-class recruitment websites that move the needle for your agency.
- Strategy first
- Goals driven
- Bespoke
Digital Marketing
Intelligent, strategy-driven campaigns to build your brand, grow your authority, and expand your audience.
- Build traffic via SEO
- Build authority with content
- Convert with sales funnels
Agency Accelerator
Recruitment-specific programme designed to propel your agency forward.
- Strategic goals & KPIs
- Accountability
- Guaranteed ROI
Demand Generation
Marketing systems that fill your pipeline without you lifting a finger.
- Lead magnets & funnels
- Paid ads & retargeting
- Email sequences that convert
Thought Leadership
Position yourself as the authority in your niche. Clients come to you.
- Personal brand strategy
- Content that builds trust
- LinkedIn & paid ads
AI-Powered BD
AI tools and systems consultancy built for recruitment agencies.
- AI-driven prospecting
- Automated outreach systems
- Custom AI consultancy
A proven process for
predictable growth
Six steps. No guesswork. A recruitment marketing methodology built over 26 years and 350+ agency projects.
Discovery & Strategy
We get under the skin of your recruitment agency — your market, your competitors, your ideal clients and candidates. From this we build a strategy that's laser-focused on growth.
- Deep-dive into your positioning and differentiators
- Competitor and market analysis
- Goal setting and KPI framework
Design & Build
We design and build a recruitment website that works as hard as your best consultant — attracting candidates, winning clients, and setting you apart from every other agency.
- Bespoke UX and visual design
- Mobile-first, performance-optimised build
- SEO foundations baked in from day one
Content & Authority
We create content that positions your agency as the go-to experts in your niche — blog posts, landing pages, and thought leadership that drives organic traffic.
- Content strategy aligned to search intent
- Thought leadership and blog content
- Landing pages that convert
Launch & Promote
Your new website goes live and we amplify it with targeted campaigns — SEO, paid media, email, and social — to drive qualified traffic from day one.
- Technical SEO and site launch
- Paid search and social campaigns
- Email nurture sequences
Measure & Optimise
We obsess over your numbers. Monthly reporting, conversion tracking, and continuous A/B testing ensure your marketing investment compounds over time.
- Monthly performance reporting
- Conversion rate optimisation
- Continuous A/B testing
Scale & Partner
This isn't a one-off project — it's an ongoing partnership. As your agency grows, we scale your marketing with you, adding new channels and doubling down on what works.
- Quarterly strategy reviews
- New channel expansion
- Dedicated account management
Off the Record
Insights, interviews, and behind-the-scenes from the world of recruitment marketing — straight from our podcast studio.
Trusted by ambitious
recruitment brands
Monthly ROI
"Addictivity really gets what we do as an organisation – they know recruitment."
"If you're looking to do anything around your website or digital marketing... personally, I can't think of anyone else I'd rather work with."
Andy Duke, Managing Partner RED Global
Monthly ROI
"We moved on to their Agency Accelerator Programme, and that's really taken our marketing to a whole new level."
"We've seen the results of that have been really quite mind-blowing"
James Baker, CEO, Buchanan Search
◆ Our partners
Projects that
drive results
Dartmouth Partners
Premium executive search brand
RED Recruitment
Full digital transformation
Driver Require
Specialist driver recruitment
Get your free
marketing strategy
Apply for a free strategy call packed with tailored advice on your website, positioning, and growth plan.
Free Marketing Strategy CallQuick Application
Tell us about your agency, your goals, and where you are with your marketing. It takes a couple of minutes and helps us prepare to give you real value on the call.
No commitment. Just the starting point for a useful conversation.
Free Marketing Strategy Call
Get on a call with our team and receive tailored advice on your website, demand generation, positioning, and marketing goals. You'll walk away with clear, actionable next steps whether we work together or not.
A value-packed strategy session, not a sales pitch.
Get Your Recruitment Marketing Roadmap
We deliver a custom marketing plan based on everything we learn about your agency. Clear priorities, quick wins, and a long-term growth strategy built specifically for your business.
A roadmap you can act on immediately.
Why a recruitment-specific agency beats a generalist
Most agencies who build websites for recruiters take the work alongside dental practices, accountants and SaaS startups. We have built only for recruitment and staffing since 1998. The difference shows up everywhere.
| Comparison | Generalist agency | Addictivity |
|---|---|---|
| Sector experience | Mixed clients, occasional recruitment work | Only recruitment and staffing since 1998 |
| Years in recruitment | Typically under 5 | 26+ years |
| CRM integrations | Unknown or generic | Bullhorn, JobAdder, Vincere, Mercury, Salesforce |
| Job board feeds | Often outsourced | Built in-house |
| UK staffing compliance | Generic | REC and Conduct Regulations aware |
| Candidate-side marketing | Often missing | Designed in from day one |
| Typical project type | Brochure website | Marketing system |
Frequently asked questions
Addictivity is a digital marketing agency for UK recruitment and staffing firms. We build high-performance recruitment websites and run marketing programmes that turn an agency's digital presence into a lead generation engine. Established 1998, we work only in the recruitment sector. 350+ projects delivered, 98% client retention.
UK recruitment and staffing agency owners, founders and directors. Typical client size is 5 to 50 employees. We work across tech, finance, executive search, life sciences, construction, legal, and generalist recruitment. The common thread is an owner who wants their website and marketing to generate pipeline rather than sit there looking pretty.
The right agency for a recruitment firm understands the sector first and the marketing second. Addictivity has worked only in recruitment marketing since 1998, with 350+ websites and marketing programmes delivered. Generalist agencies who occasionally take on a recruitment client tend to default to brochure thinking. Recruitment-specific agencies build for pipeline.
A recruitment website is a single asset. A recruitment marketing system uses the website plus content, SEO, paid advertising, marketing automation, lead magnets, and CRM integration to generate candidates and BD opportunities continuously. Most agencies have a website. Few have a system. Addictivity builds the system that the website plugs into.
Bespoke recruitment websites start at £795/month on a 12-month plan, or from £10,000 as a one-off. The Agency Accelerator marketing programme starts at £4,000/month. The Thought Leadership Pilot is £2,000/month plus ad budget over 6 months. Full pricing is on the pricing page.
Website builds typically launch in 8 to 12 weeks. Marketing programmes go live within 2 to 3 weeks of onboarding. Meaningful pipeline impact usually emerges in months 3 to 6 as content compounds, SEO matures, and paid campaigns optimise. Recruitment marketing is a system, not a switch.
The Agency Accelerator is Addictivity's outsourced marketing department for recruitment agencies. It includes strategy, demand generation, full-funnel campaigns, content, paid media, marketing automation, and reporting. Three tiers: Starter at £4,000/month, Growth at £5,000/month, Enterprise at £8,000/month. 12-month minimum engagement.
Addictivity trades from London, United Kingdom. The legal entity is Element 10 Ltd (Companies House registration 495064), founded in 1998. We work primarily with UK recruitment and staffing agencies and run a remote-first delivery team.