We recommend a program of continuous improvement on our client’s websites once they are launched. All to often businesses launch a new site and think the work is done – this couldn’t be further from the truth. In the same way we continually monitor, analyse, and test a paid ad campaign, the same should be true for your most important digital asset.
With a conversion rate optimisation campaign, we look to improve the sites main aim – converting visitors into leads. We look to do this using the following methods:
A/B Split test the most important pages of the site
Uncover drop off areas to improve
Identify successes and failures
Continually improve and adapt
We aim to discover actionable insights that help us get the most out of the traffic that’s visiting the site on an ongoing basis.
We will test and tweak page structures, headlines, copy, buttons, CTAs and more to learn what works best, helping improve engagement and ultimately, results.
When run effectively, conversion rate optimisation campaigns can see consistent uplifts in conversion rates of anything from 20 – 50% and above. We’re confident that we can drive these levels of improvements across our clients new websites.
As with all marketing activities, these efforts need to be strategically planned, and measured. Like our SEO campaigns, we’d draw up a bespoke strategy, and provide detailed monthly reports, and suggest quarterly face-to-face reviews to bring the continuous improvement campaign findings and results to the table.
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