We all know the importance of generating good quality content that’s aimed at your user and not the search engines. So having a content plan for your website is really important – focusing on what will drive users to be engaged with an potentially share your content. But it goes beyond just publishing content.
Google’s recent updates are taking the ranking algorithm away from Page Rank – something that had been gamed by inbound links. They are looking for ways to focus more on authority of content and websites. Finding relevant authority websites to contribute to that will in turn link back to your site – and work further by building your authority in their eyes.
Guest posting is still a valid opportunity for augmenting your SEO and building the authority of your site – if done as part of your whole campaign, and not solely relied upon as the only tactic.
Out of the several hundred things you should be looking at as part of your online marketing and optimisation strategy (that we will do for you), adding regular and relevant content should be a priority. Content really is still king. Has it ever really been any other way?
Adding fresh content to your site, usually by way of a blog, and sharing the love on your social channels, helps build up your authority. Both you as an author, and you as your website. As you start to gain a following in your industry and people share and comment and tweet your site’s content, Google starts to value you as an authority in your field.
Content marketing stretches to things like infographics, instructo-graphics, and the like – all worthy of your content marketing and SEO plan. With content, it’s not just about authority, not just about producing content that’s so good people instinctively link to it.
But it is also about the social media movement, and because social signals are now a ranking factor, we want to produce content that people talk about and share across social channels. We use professional copywriters and have ghost-written many blogs on a wide range of business and consumer subjects. We can write informative, readable and useful blog posts for you every month, on topics that are of interest to your customers and industry colleagues.
They can be published on the company website but in turn, when the campaign is fully up and running, be used for offsite guest blogging opportunities as well. These will be subjects that have your approval; you can even request specific subjects.
Head on over to our blog to find out more.
Would you like you know how your site measures up? Learn how you perform on the search engines and what areas you can improve on. We analyse your traffic levels, and a whole range of SEO factors that influence site visibility on the search engines. We'll flag any usability issues, any errors or technical issues and detail it all for you.
Just tell us a few basic details and we’ll do the rest... give us 24 hours.