Your website is up for the world to see and it’s ticking along nicely.
But there’s something missing. In this day and age, people are looking to connect with a brand. They crave authentic relationships and a two-way dialogue, which is where content marketing comes in.
First things first…
Content marketing is the act of creating content like blog posts, videos, and social media updates to attract an audience and build a following. This type of marketing tactic isn’t meant to directly promote a brand. Instead, it’s used to generate interest in products and services via information.
More than three-quarters of marketers believe that content marketing is the future of marketing so, if you’re not on board already, now’s the time to get in on the action.
For your recruitment site, content marketing will help you build connections with the people that matter and bring in more leads, whether that’s potential candidates or clients.
To read more - please check out our guest post on The REC website here:
Click the download button to get your PDF copy.
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