In the land of search engine optimisation, pretty much everything goes. Every term, very word, every wrong but extremely common spelling of every word. It just helps put the odds in your favor. More words = more search results. Practices might be a different ballgame, but as for the words themselves, the better range that exists, the better chance a website’s content has at drawing in new traffic. Even the terms that aren’t necessarily relatable.
For instance, when talking about intense pirate fights and their accompanying eye patches, or which costumes require feather boas, etc. … on an Internet marketing website. Do they directly relate to the site’s main topics? No. Well … maybe, depending on context. But do they still bring in web traffic for anyone who has been searching those keywords? You betcha.
While keyword stuffing can be almost immediately red flagged, the same isn’t necessarily true for random word stuffing. Writers who incorporate a vast majority of words have better odds at seeing obscure traffic hits. (To see which search terms triggered which types of traffic, head to a website’s backend.) Sure it might not be the most relevant of users, but a click is a click, which leads to more clicks, better rankings, and better traffic going forward. Besides, who can tell who won’t stumble across something important and become a repeat visitor, or customer?
That’s not to say relevant traffic shouldn’t still be sought after, but they also shouldn’t be the only focus. Only by incorporating as many topics as possible can one even begin to scratch the surface of SEO’s perks. From finding everyday topics, to incorporating seasonal ideals, to whatever other obscure reference that can be worked into a site’s text, unique phrases should always be on the table. They offer one of the easiest and most effective ways to expand SEO efforts and bring in more website hits. And all through content that was already being written anyway.
Like any phrases, blindly planting phrases is one of the easiest ways to get flagged by Google. Even when done sparingly, their algorithms have become advanced enough to pinpoint each type of suspicious activity. Instead, it’s important to use words naturally and allow them to flow. The more comfortable one is with writing, the better their phrases will blend into content, creating a seamless entry to keyword “stuffing.”
However, words can also be checked by frequency level to see at what percentage they appear. Generally less than 5% is an acceptable rate, though that might need to be tweaked, based on specific website reach, topic, and more. In order to achieve this rate, count the total number of words, and then find out how often each keyword appears throughout the entire text. More than 5% is likely an immediate Google punishment, while less can help bring in relevant traffic.
SEO might sound complicated, but it’s one of the easiest ways to work in general phrases and draw in traffic. Start incorporating this strange practice today to help achieve wonderful results.
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