Ahh the meta tag, this brief but oh-so-important aspect of search engine optimisation. The section that, despite its pull, often gets overlooked by posters – whether from lack of knowledge or its unfortunate placement toward the bottom of the page. Rather than taking 20 seconds (or less) to fill in the tags, users bypass it altogether and leave the website to create its own tags. And while this might sound like no big deal, especially if so many do it, it’s also the cause of a seemingly endless list of SEO worst practices. Over time, this leads to poor results pages and deserved search pops up that are never allowed to materialise.
Simply put, meta tags are descriptive “tags” that alert search engines of certain keywords or phrases. Much like tags are used in blog posts, their meta counterparts are used strictly for engines and grasp their attention toward certain topics. That way, when bots are out scouring the web, each word will draw them in and let them know which pages contain which topics. This reduces search timeframes, while also giving websites a higher quality of listings.
These keywords should be an accurate description of what’s listed in each article or page, while still containing enough SEO to bring in outside traffic. The better it’s done, the more (relevant) traffic that will come in. Some websites even have an SEO tracker to determine if enough keywords have been placed within the meta section, or if more/different words should be used instead.
For oldschool SEO users (and those who love a good keyword stuffing), meta tags are something to get excited about. They’re one case where it’s actually ok to shove a section full of topics or phrases that would otherwise be flagged as spam. Since the content is primarily used by search engines, it’s generally ok to get as keyword-y as possible. But while still writing in a complete sentence. (Check to see where the tags will be shown to see if it’s engine-only, or will be seen by human eyes. And if you can’t find where it’ll be shown, talk with the platform directly.)
Start by finding the most relevant words in each post, then incorporate them into the description, whether singularly or in various phrases. Next, look to the platform’s meta description checker to rate whether it’s deemed solid or needs another run-through to even out the phrases.
Without the use of these key SEO boosters, search engines are left to hunt the old fashioned way. And while still effective, it takes far longer, and might allow them to focus on the wrong – or less relevant – point. However, with the use of meta tags, they’re given a boost in the right direction, as well as a head start at sending searchers to a specific location.
Considering it’s free and takes only a few extra seconds to add on to each post, it’s more than worth the effort. Start incorporating meta tags today for an instant boost in relevant website traffic.
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