What makes a blog boring? And what keeps readers from coming back? Is its content blah? Is there a lack of photos or visual appeal? Or is it simply so riddled with facts that it’s impossible to force through the entire thing? Or worst of all – what if the blog suffers from all of the above? Combining into a single, boring-filled place for content? But worst of all, when posts are this boring, who’s going to come back for more? Ironically, the very thing working to bring in new web traffic is the very same thing that sends it away.
Obviously, this is the opposite of the desired effect. Luckily, however, there are a few simple changes that can provide upgrades to any blog, even the most boring ones of them all.
But as traffic numbers can’t always reflect a blog’s boring status, it’s important to do outside research on this subject alone. Start by having others read posts, then ask their interest level while reading, after looking at the title, etc. There’s no point in sugarcoating here, so be sure to tell them to be as honest as possible. Once these numbers are in tow, website managers can evaluate the current situation, and then work to make content more appealing.
However, it can also be argued that blogs should always strive for higher levels of entertainment. No matter what their “boring” score may be, it’s best to draw in new readers as often as possible. Especially when that means unique and informative content.
Whether it’s a single post or the entire blog’s tone, there are a number of ways to add variety to posts. Some of the most obvious solutions include visual aspects, such as photos, infographics, charts, and bullet points. By breaking up the text, readers are more likely to stick with long chunks of content without clicking away from the page. They’re also more likely to obtain more of the information when it’s set it a visually appealing manner.
Other, less obvious, solutions can be the post’s tone; add humor for a fresh twist, or get an expert’s point of view to add clout. (Whether from an interview or having them write the actual post.) Current events can also add a unique layer to content, offering an angle that has yet to be explored.
And finally, go with one-of-a-kind. The more obscure a topic, the more likely it is to pop up in relevant search engine searches. (If there’s little to no pages with specific words, search engines will easily find the ones that do host those phrases.) This offers a great opportunity to get creative with industry posts, and to come up with tips, news, etc. that others have yet to share.
Rather than posting regular, boring blogs that receive little traffic, consider upping the “wow” factor. With a few additions, company content can receive an instant upgrade, while allowing for additional clicks and page views along the way.
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