From over-crowding the newsfeed to liking every single comment that goes live, there are plenty of ways to lose Facebook followers. Though there isn’t exactly a list of rules put into place, over time, users have developed a right and a wrong way of using the site. Try the wrong way and a company of any clout level is sure to lose followers – even if the faux pas wasn’t on purpose.
To make the most of a Facebook presence, and to avoid the use of accidental errors, it’s best to stay up to date on all trends social media. This means reading blogs, re-tweeting important articles, clicking trending links – the whole shebang. But when on a time crunch or looking for the basics, this simple list of “do nots” will do the trick.
Follow this collection of what to avoid to make the most out of a company’s Facebook account. Or at the very least, keep from sending followers running in the opposite direction.
This is one of the biggest no-nos available. Shady people are forever creating spam accounts in bulk, and then selling them to unsuspecting companies. Pages then look like they have thousands of followers, when in reality they’re fake profiles meant to provide false clout. Not only is this a form of trickery to be avoided, it can actually harm your page. There are websites that can determine a percentage of “real” users, as well as those who measure fans vs. interaction.
To save face (and page reputation), avoid purchasing followers of any kind. Though organic growth may come slowly, it’s the only real way to go.
Facebook is not Twitter. Pages shouldn’t be bombarded with activity of any kind, especially posts. Stick to three to five times per week – any more than that buries older posts, clogs newsfeeds, and will cause users to “hide” overzealous accounts.
It’s also more content than anyone will have time to read.
Find a posting schedule – not too frequent, not too sparse – to keep fans interested without being overwhelmed.
Believe it or not, sometimes Facebook is smarter than we give it credit for. For instance, when posting a link, it picks up the story, gives a summary and a short picture. After which, it’s perfectly acceptable to delete the original link you posted; the rest will still be there. Though this step may seem arbitrary, failing to delete the link looks sloppy and shows users they’re dealing with an inexperienced page manager.
For a clean presentation, do away with the double link.
Finally, sucking up is never the way to go. Whenever a fan comments, or likes, an immediate response isn’t always necessary. However, questions should be answered and clever comments should certainly get a like, but it shouldn’t be the rule. Find a ratio to show customers you’re listening, but not breathing down their necks at every response.
To get the most out of a company Facebook account, remember to avoid the above. Or for more social media tips, check out our blog archives.
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