Ok, so after we covered off the basic foundations of your digital marketing campaign, we’re now going to delve a little further into what else makes up the full online marketing spectrum.
Remarketing might sound like some complex technical wizardry, but it really is a straightforward concept.
We talk all the time about the hard work starting once you launch your site – but let’s look at what you have done far. All the time and energy, not to mention expense, to get your shinny new website off the ground.
You have invested in a social media strategy, you are working hard with onsite SEO to optimise your site and you have started content marketing. All of this with the end goal being to get targeted traffic to your site.
We know that only 1 – 3% of website visitors, even ones specifically looking for what you offer, are in a purchasing mode when landing on your site.
Remarketing is about squeezing out all the possible benefits of that traffic you have worked so hard for. It works like this:
We have simply added a small piece of invisible code to the site, and this then tracks that user on other websites across the internet. We have essentially flagged them as a visitor to our website. We know they are interested in our product or service.
And so now we have the opportunity of bringing them back – to reinforce your brand, your product or service, enticing them back to your website when they are ready to jump in and buy.
That’s a simple overview, of course, but the basic principle is a very powerful one. The cost of doing this is lower than 'normal' online advertising and the conversion rates can be higher. You aren’t spending money advertising to all and sundry – you are specifically advertising to people who you already have a relationship with.
And so you can craft specific adverts with offers and deals about exactly what they were looking at. This is how you get the most bang for your buck out of the traffic you are already getting.
What a better ROI for your SEO investment? Use remarketing. Want to prove to the boss that your digital marketing efforts are paying off? Use remarketing.
And this is just the beginning. When we get you set up with a full marketing automation system, we can target specific offers to people at all stages of your sales funnel. We can use the data to get really specific and really drive more visitors to convert with you and your brand.
We can get our hands dirty with Google, Facebook and YouTube and make your site really fly with remarketing strategies.
As ever, we’re trying to build the picture of what’s available to small business owners, and to make sure you aren’t missing any tricks. Your online marketing needs to work and it needs to drive a solid return. Remarketing will help you do this. It’s an absolute must.
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