Content is important, to say the least. It’s a main driving force – if not the biggest driving force – behind a business’s online presence. But even more than that, it’s a simple way to help a company flourish, even when it’s not actively being marketed. One of the biggest perks of a website, after all, is its ability to bring in customers at all times of the day. But can it bring in even more business? More customers from a larger reach?
SEO, of course, is one of those more sought-after features. Where phrases and keywords trigger relevant searches, and brings all types of users to a specific destination. Again, at all hours of the day. But it’s also not the only way content can help raise traffic levels. For instance, social media, meta tags, blog categories and tags, and more, can also trigger search engine bots. Those that crawl and explore to find the most relevant of website content.
However, by looking toward each of these outlets, online marketing is ramped up a notch. It’s taken from minimal effort, to helping find new shoppers from all corners of the web.
Perhaps the best aspect of content that self markets, is that it only builds upon itself. One task in SEO can lead to two clicks later on. Then those clicks lead to shares, which then lead to additional clicks. And so on. The more keywords that are available, the more searches it will bring up, and the more viewers it will be available toward. Additionally, the longer each mention is up, the more viewers who will have been able to see it.
Older content also receives more clout with Google (or whatever one’s preferred search engine). Which means that every day a link or keyword is posted, the more respected it will become, leading it to receive even further shares and nods of approval. Over time, this will lead to bigger numbers and a larger reach. One that only continues to grow and expand each and every day, even if continual work slows or ceases altogether.
The marketing plan that continues to market itself. For free.
It can be difficult to get started with this underlying content marketing plan. Especially with a backlog of blogs or website content. However, by tackling these content upgrades, websites can work to better spread clicks. The sooner pages are updated, the better. Whether this be inserting (relevant) keywords into web pages, ensuring all meta tags are filled out, or better naming blog posts through titles, tags, and categories, the more SEO-friendly steps that are taken with one’s content, the better posted words will bring in their own traffic.
And considering all the good that content can do, shying away from this practice can actually hurt more than it can save – whether on funds or time spent. Start enacting this plan today for ongoing access to growing traffic. And a marketing plan that helps sell itself.
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