So you have asked Google a question and in lightening fast speeds the results are there in front of you. Google has put the site that they think has the best answer to your search query right at the top of the page to make it real easy for you. So you click the link and BAM! words, words, words is all you see.
You ask yourself the question “Do I have to read through all that just to find the answer I was looking for?” Next, you decided there is just too much to read and so you click back to the results page and try another site. Ah, this looks better. The content is so much easier to read and I can see which bit I need to read to find my answer.
Well, by now you have already had a clue, but just to be really clear, here are some tips to consider when you are planning on publishing your next piece of content:
Following these tips will mean that it will take you a bit longer to publish your articles. Your efforts will be rewarded though:
If you have done a good job and provided a piece of content that has held someone’s attention, then you have an opportunity to present them with a call to action, that’s the bit where ask the reader to do something for you in a nice way:
So if you have got this far down the page, then surely that means we did a good job here and managed to keep your interest and attention. If that’s the case, then why not share this article socially for us to tell all your friends how good we are. (Do you see what we did there?!).
If you have made all that effort to write a really good quality article, you want to make sure that it is likely to show up in the search engines. That means you need to be sure you are making good use of Meta Tags. (Oops, we did it again!).
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