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No one is saying you have to do everything, certainly not all in one go. But look, if you continue to segment your digital marketing efforts, you are risking underperforming on a grand scale.
If we write and publish our content in the correct way, then it stands a much better chance of becoming self-marketing content. It will shout out for itself!
In the land of search engine optimisation, pretty much everything goes. Every term, very word, every wrong but extremely common spelling of every word.