Using Articles Effectively To Promote Your Web Site

By Alex Faiers

Writing articles and including them on your website can be a very effective tool in the search engine optimisation process. Search engines love good quality content and they view relevant and informative articles very positively when it comes to site ranking. There are some simple rules which can be followed to make these articles more rewarding over longer periods of time, to help you maximise their power in the SEO process. The key to it is to write articles that can be published again and again.

It's easy! You write an article on your given subject. The first step is to publish this article on your own website and then you must wait until the search engines have recognised this and indexed your site accordingly. If you do not wait for this to happen, you will face duplicate content issues as the search engines will not recognise you and your website as the originator of the article. After this has happened, you can post this article on a range of article directory websites. Web masters are then able to access these sites and take these articles freely and publish them on their own websites if relevant. There is no cost to do this, but they must publish a mini biography of you, the writer, and post a link to your website in order to use your article. Make sure that you use your key words in your biography link, not just your website address, as these will benefit your SEO campaign more. In the UK there are more than 250 sites which collect articles in this way and each time your article is published on one, you receive a free link to your site, which contributes to a better ranking for your website. The better the article, the more times it is likely to be published, which could lead to hundreds of free links!

This is an incredibly efficient method and can lead to continuous improvement of your site ranking. There are many sites which want to improve the content on their site and use articles in this way. They are happy to recognise the author and often use multiple articles he may have written if they are of a high quality.

Basically, articles are important information sources from the search engines point of view. Make sure that they are not subjective, that they offer lots of relevant details on the subject matter, and that they are well written and the information is all correct. Articles have more chance of being read than blogs do. The nature of an article means that the information the reader is searching for is easier to find than in a blog and can incorporate all of the essential details related to the subject, product or service discussed. It can be helpful to employ an expert to help in the writing of articles if you want to maximise their effectiveness, that way ensuring that the content is of the highest standard and quality which should reap the rewards in terms of utilisation.

About the Author
Alex Faiers is one of the founders of Addictivity, a London based web design agency providing online marketing and search engine optimisation services to their worldwide client base.

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