Search Engine Optimisation

Search Engine Optimisation is, without a doubt, the best value option for online marketing available today. However, there is also a great deal of misunderstanding and mystery surrounding Search Engine Optimisation.

At it’s most basic Search Engine Optimisation relies on using a number of techniques and tricks to ensure your company appears as high as possible on search engine rankings for specific key phrases.

A number of these techniques are relatively well know (e.g. the use of invisible meta tags containing relevant keywords), whilst some (deep linking from affiliates sites, IP Cloaking, site restructuring using CSS) are unknown outside the Search Engine Optimisation community.

None of these techniques are a magic bullet guaranteeing top listings in and of themselves, but by dedicating time and effort to all these tasks we find a top three listing can invariably be achieved. In short Search Engine Optimisation is about doing lots of little things very well.

Once we have identified keywords and phrases Addictivity will prepare a checklist and begin to work through all aspects of a Search Engine Optimisation strategy. Results are usually measurable within 4-6 weeks – the time it commonly takes for search engines to refresh their indexes.

The main advantage of Search Engine Optimisation based marketing is cost: although initial consultation and implementation of your Search Engine Optimisation strategy may require a lot of work, this method is essentially free once it is set in motion. Furthermore, Search Engine Optimisation is the best way to send high numbers of targeted, interested leads to your site.