Esporta
Client: Esporta
Project: Design / Development / Bespoke CMS / Online Marketing / SEO / PPC / Intranet / Internal Comms
Back in December 2007 we were lucky enough to be invited to join a six-agency pitch for the Esporta account, tasked to redesign and develop the Esporta website, and tackle their online marketing strategy.
Our ideas seemed to strike the right blend of creativity and commercial awareness and after several stages of pitch meetings we were delighted to have been awarded the account.
The project was a split into stages, so we could firstly redesign and develop the site, and secondly add in a bespoke CMS. What with the beginning of the year being the companies busiest period, we were given a somewhat tight deadline of four weeks to turn around stage one! Thankfully, after what was our hardest month in our eleven year history, we hit the deadline!
Soon after launching the new site we went about adding in the CMS to allow each of the 55 health clubs around the UK to have access to their individual sections of the website. The brief was to create something so simple to use that no training or additional software would be required, and so we designed and built a bespoke system, with a two-tier approval process to allow both club level and central marketing the chance to edit, approve or deny and local site changes.
Since going live with the site and the CMS, we have been constantly working with Esporta to evolve the site and the platform that runs it, tailoring the site to fit to their ever-changing requirements. We have integrated an internal communications system and advanced forms management platform, and many more features, to many to list.
The online marketing part of the project has taken the form of running both the PPC marketing with Google AdWords, and working on search engine positioning to raise the organic rankings of the website.
Within three months we had hit the number one position for the primary target keywords, and to this day are continually working on increasing the rankings through a steady and practical approach to SEO. At time of writing, the site has over 900 number one positions on major UK engines alone.
The success of the site has been phenomenal, and at its peak has a sign up to one of the Esporta gyms every four minutes. We have been and continue to be very proud to both work with a company like Esporta, and to be able to truly deliver world class results across our complete service offering of design, development, and online marketing.
Testimonial
Karen Smith, Marketing Director, Esporta
"Alex and the team at Addictivity have been a pleasure to work with. They immediately understood our brief which was a major factor in us progressing with the launch of our website. They adapted their approach so that we could meet our objective to develop and launching a brand new site in an incredible four week period, which they achieved with great success. The feedback from both the business and our members has been incredibly complementary. We are continuing to work with Addictivity to further develop and enhance our website."
Project: Design / Development / Bespoke CMS / Online Marketing / SEO / PPC / Intranet / Internal Comms
