Pay Per Click Advertising

Pay Per Click (PPC)advertising is a huge growth area in online marketing, and while many companies are getting in on the act it is still relatively unknown amongst many larger firms at this point. Now is most definitely the time to make a mark in this area!

PPC advertising works by buying keywords at major search engines – when a user searches for this keyword your advert appears within or beside the results. Examples of PPC ads can be seen in the top and right hand sponsored links sections of a Google search results page, in the sponsored matches section at the top of an altavista.com search, and in similar positions across most major search engines.

PPC ads offer all the benefits of an SEO effort – maximum exposure and highly targeted advertising – with the additional benefit of speed. A PPC campaign can be established and running within hours rather than days or weeks, so you’re generating sales right away. However, because PPC ads usually work on a bidding system they can be costly or ineffective if not managed correctly or informed by careful keyword analysis. As such Addictivity recommends a managed PCC campaign – we check the positioning of your ads regularly and ensure you’re not paying more than you need to for keywords.