Search engine optimisation (SEO) is, without a doubt, the best-value option for online marketing available today. However, there is also a great deal of misunderstanding and mystery surrounding SEO.
At its most basic, search engine optimisation relies on using a number of techniques and methods to ensure your company appears as high as possible on search engine rankings for specific, key phrases.
A number of these techniques are relatively well-known (e.g. the use of invisible meta tags containing relevant keywords), whilst some are unknown outside the SEO community.
Search Marketing Techniques
None of these techniques is a magic bullet guaranteeing top listings in and of themselves, but by dedicating time and effort to all these tasks we find a top three listing can invariably be achieved. In short Search Engine Optimisation is about doing lots of little things very well.
Once we have identified keywords and phrases, Addictivity will prepare a checklist and begin to work through all aspects of a Search Engine Optimisation strategy.
The main advantage of SEO based marketing is cost: although initial consultation and implementation of your search engine optimisation strategy may require a lot of work, this method is essentially free once it is set in motion. Furthermore, search engine optimisation is the best way to send high numbers of targeted, interested leads to your site.
Free SEO Audit
Interested in a Free SEO Report?
Would you like you know how your site measures up? Learn how you perform on the search engines and what areas you can improve on. We analyse your traffic levels, and a whole range of SEO factors that influence site visibility on the search engines. We'll flag any usability issues, any errors or technical issues and detail it all for you.
Just tell us a few basic details and we’ll do the rest... give us 24 hours.