Email marketing is a much-maligned aspect of online marketing. All too often the visible face of online marketing is "spam" - untargeted and unrequested email adverts for offensive, dubious or downright illegal products. However, when performed responsibly and with the customers' needs in mind, email marketing is an unparalleled method for getting your message out to consumers, and amongst the most effective proactive marketing efforts a company can perform.
By employing opt-in mailing databases where customers have chosen to receive mail, you protect yourself against legal difficulties and any negative impact on your brand. You are also addressing customers with a qualified interest and are therefore more likely to make a sale.
Email marketing allows for a huge degree of personalisation, so you can address customers by name and employ demographic information to better target your offering. In short email marketing is cost effective (approximately 10% of the cost of an equivalent Direct Mail campaign), highly-targeted and generates an immediate response.
We have partnered with a broadcast email provider to allow our clients to manage their own email campaigns with custom email templates.
Create and send email campaigns
Import your custom HTML and CSS with a single click and use our integrated testing tools to make sure they look great in all email programs.
Manage lists and subscribers
We take all the pain out of list management by handling the messy stuff like bounces and unsubscribes automatically. Whether you've got a small list, or need to get your hands dirty with segmenting and personalization, we've got you covered.
Reporting and analytics
Great-looking reports that let you measure the effectiveness of every campaign you send. Go beyond 'opens' and 'link clicks' and measure your campaign-related sales, conversions and Return On Investment (ROI) with our Google Analytics integration. We even show you what email clients your subscribers are using.
We're super excited to announce a new mobile optimised version that gives you quick access to great-looking reports on any campaigns you've sent. It's fast, looks great and is available now. Just head to your account on any popular mobile device like an iPhone or Android device and the mobile version will be shown by default. You don't need to install anything, because it is a web application, not a native phone application
Would you like you know how your site measures up? Learn how you perform on the search engines and what areas you can improve on. We analyse your traffic levels, and a whole range of SEO factors that influence site visibility on the search engines. We'll flag any usability issues, any errors or technical issues and detail it all for you.
Just tell us a few basic details and we’ll do the rest... give us 24 hours.