Digital marketing, in general, can be a business owner's worst nightmare. Most realise there is a requirement to invest, a lot even already engage at some level, with say SEO for example. Digital or online marketing can be somewhat of a minefield, but if you look at the complete picture, and integrate all aspects of your campaign, it can prove to have incredible results for your business.
A lot of business owners get trapped into thinking that a little bit of SEO is enough and then get disillusioned with online marketing as it’s not driving the required ROI for their business. It’s something we see time and time again.
Your strategy should be cohesive, and cover the core of your digital marketing goals – are you trying to drive sales, engagement, build your brand or increase inbound leads? Whatever your aim, having a well-thought-out and researched strategy sits at the core of your overall campaign and drives each element.
We usually start the process of optimising a website to convert, learning, testing and continually improving, which is called Conversion Rate Optimisation. With this in place, we know the efforts we put in to build targeted traffic are going to pay off, and not get wasted. We then look to design
We then look to design a sales funnel specifically to support the campaign, by giving repeated value in return for user details. With this in place on the website, we look to capture details of visitors and add them to a 3rd party marketing automation system. We partner with Active Campaign which is incredibly powerful and can automate a lot of your pre-sales and build brand engagement, this is a must have. Then we start optimising the
Then we start optimising the website to kick start the search engine optimisation campaign - or SEO. This is aimed at identifying search terms you want to be found for and then working on the website to optimise the content and pages to rank for these terms in the engines.
If you're interested in finding out more about our proven successes in SEO, our content marketing strategies, or what we can do to take your internet strategy forward, give us a call, or use our contact form.
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