Your Shout Success

The recent Your Shout campaign with Kickers has proved to be a huge success. The client launched a campaign to engage their youth customers to get them to give their personal ‘shouts’ regarding school, life, their mates, whatever was on their mind really. The campaign was backed up by a range of rather good prizes, the main winner getting a MacBook Pro!

We were brought in off the back of our successful range of rich media banners on the recent Feel Good campaign, and were asked to come up a series of expanding Flash banners to feature across a whole host of high profile websites across the UK.

The basic idea was for us to create a banner platform to firstly promote the campaign but secondly actually let the end users enter the competition, right there in the banner. So the expanded Flash banner would actually let them enter their details and their ‘shout’ and submit that as their live entry. The nice touch at the end of the process was the shout out shown on screen on the banner itself.

Delivery and data capture was built in with the help from the FlashTalking platform, and the competition has been a massive success.

To see a demo example of one of the banners, click here to view one in a new window.