HarveyLeach

This is an interesting project, looking at redesigning the HarveyLeach website, with the aim of increasing targeted traffic to the site and encouraging the user to engage with the website. We worked with HarveyLeach to create the new interface designs, creating a whole new 'look and feel' for the company going forward developing not just their online presence but the brand as a whole. The new site is clean, clear and fresh, using the elements taken from the logo across the site and Flash animations, bringing to life the client testimonials from the media training courses HarveyLeach provide.

As the brief was also to increase targeted traffic - this meant serious consideration to search engine optimisation, and as such we recommended keeping the content management element to a minimum. We decided with HarveyLeach to use a CMS to cover the testimonials and the Blog sections of the site - the most frequently updated sections. We advised the client to keep the rest of the site as static content, helping us in our bid to reach the top spots for their keyword phrases.

The CMS is a simple and secure method for the client themselves to manage the most frequently updated sections, with the blog section allowing them to add images, or videos that are relevant, with the content also automatically being used to drive the RSS feed on the site.

Our next step is to get the site ranked effectively for the keywords we have researched. Watch this space for our report in several months when we will have topped the charts again!

Dan Harvey, Marketing Director HarveyLeach
"We are delighted with our new site and the excellent service we have received from Addictivity."

Visit the website: www.harveyleach.co.uk

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