Is Web Search Engine Optimisation Dead? – The Rise Of Social Media

Interesting question that one and one we will be debating in detail next week! Alex is sat on the expert panel on one of the new media sessions at next week’s Fractional Summit conference at the London Marriott.

The stability in the future of web search has recently been put into question due to the impact of social media (Twitter, Facebook, etc.). Since people are doing more and more searches on social media sites this has given consumers unprecedented influence in helping to build a brand or destroy a reputation. Does this mean that social media will eventually replace search engines?

We’re joined by two sets of web experts: specialists in online search engine optimization and social media who will be debating the pros and cons of each discipline in the marketing mix and predicting how the online landscape will be changing over the next 12 months.

So, while SEO clearly is not dead, the rise of social media as a business tool is having a massive impact on the search market, and the smart money is on them becoming an integral part of your overall online marketing strategy. If you are interested, you can see us at the conference on Thursday 18th February.

http://www.fractionalsummit.com/